Why website design is necessary for any business

We choose a design in anything we purchase from a car, furniture, clothes, watches etc then why not for websites. For a business, were solely based on e-commerce or an established business looking for digital space exposure, a website is forefront you present. If your business is an e-commerce or you are providing digital services like blog hosting, online course or domain hosting then this is something you have to get it right as your entire business depends on it. It takes 0.05 seconds for users to form an opinion about your website. 94 per cent of negative website feedback was design related. If you have any other business but want a website so that you can cater to a wider audience then your business website is the first impression of your business profile and a powerful means for business lead generation. There are nearly 2 billion websites on the internet and to stand you and compete you have to pull your designer socks.

A thing of beauty is a joy forever. You cannot decide which design people find beautiful and which one not but what you can do is make use of different website designing tools, understanding colour palette, typography and many more tools and techniques to make an aesthetically pleasing website. You can get inspiration from the voted best-designed website such as seriously unsweetened, Crypton trading, Apple, lemonade etc. What makes these sites beautiful is that they are simple, minimalistic and in touch with what their brand represents.

What is web designing?

Web designing or website designing is a process of designing, planning, conceptualizing the web content that is to be hosted on the internet. Web designing is not limited to how good the website should look but also entails how it should work. Website functionality, navigation, action on any icon clicks or button press, an arrangement of content, display details for images, videos, layout, the shape of icons and buttons speed, animations, ads, cross-browser compatibility and cross-device compatibility all come under the purview of web designing.

There are two ways to create a website design

1 Adaptive website – There is two or more version of the website created to various devices and a user agent can inform the server to load which version.

2 Responsive website – These uses flexible grids that adapt to the screen size of various devices.

Although various tools such as WordPress, Squarespace etc are available online through which you can create your website without writing a single code. Some of these tools are based on WYSIWYG(what you see is what you get) approach. They make web designing a child’s play.

These tools can be used when you have to create a website based on individual content or small business. When a business scale is medium or large or business is solely based online then taking professional web designer help is advisable. Web designing is nowadays not just simple formatting through HTML but is more complicated than that.

Also Read: What makes WordPress the best CMS for SEO?

Why website designing is important?

A good website is something you cannot do without if you want to stay relevant on the internet. A business website is not just a website but your digital showroom for your products and services and it has to be appealing.75 per cent of consumers judge a business’s credibility by the design of its website.

First Impression

You cannot make the first impression twice. When you market your brand through any means like social media, word of mouth etc, you want people to reach out to you or visit your site and make some purchase. When people visit your website the first time, it makes a lasting impression on them. It is the first step a major step through which they form an image for your brand. If the design of your business is outdated or unappealing then visitor won’t return to your website. A bad design can also hamper the process of trust-building with clients and also make them think about a future issue like query or customer service issues could be solved through your website or not. There is a saying that never judges a book by its cover but in case of the website, it is the digital cover of the business book that people are judging and this judgment is long-lasting.

Defines your brand

A good website can make your brand image and a bad website could break it. Good website design is the one that is in line with your brand image and vision. Like you have a meditation, health and wellness centre then your website should be such that it conveys the peace that you are offering at your centre through the website. Light pastel shades, soft edge buttons and image display, the de-cluttered webpage with bare essential information will represent what your brand project that is peace and tranquillity. Every brand has a logo. The website of your brand should be in sync with the logo of your brand. The website colour scheme and typography should match the design and colour of your logo. Your brand vision should be reflected in your website design. 88 per cent of online consumers are less likely to return to a site if they’ve had a bad experience.

Engages the customer

When a customer visits a shop or a showroom the shop keeper will engage the customer to find out what he wants and what else he can be sold. In the digital marketplace, that salesman is replaced by a website. When a customer visits your website he or she should feel welcomed and find your website engaging. The interactive animation and link should take to the product that he was looking for and during this navigation, he should be made aware of the amazing deals that you are offering right now. Your website homepage should be simple enough so that customer doesn’t feel overwhelmed and attractive and aesthetically pleasing enough that it holds his attention.

Navigation is vital for pleasant user experience. As a customer accesses your various web pages, he should feel ease in navigation. Good design makes it possible. A good design will be such that it uses the basic online customer behavioural aspects into consideration. Like most visitor focuses on the top right part of the website when accessing through desktop or laptop so try to put the content you want the customer to focus on in that area. Your homepage can be used to make people aware of new product arrival, flash sales and discount you are offering.

Visual content like images, videos and animation can make your site eye-pleasing. As customer attention has shifted towards infographics, images and visual content, nobody has got time to read large paragraphs. If you try to cram content on your website it will look overwhelming and nobody got too much time in their hands these days to read each line. That is why quotes are more famous these days than poems and prose. Your design can make use of infographics and images to get your point across with minimum words.

Nowadays there is a paradigm shift in how the customer accesses your website. Most people are comfortable in navigating the web through mobile phones, mini-laptops and tablets thus your website design should be adjustable to accommodate various platforms. 85 per cent of adults think that a company’s mobile version of their website should be better than their desktop version.

Also Read: B2B Customer Engagement Strategy and How You Can Make It Work for You

Point of sale

Your website is the point of sale for your business. The customer visiting the site will contact you, view your products and services and will place an order. Bad design can make these simple tasks too complicated for the customer. Like if you are doing some online purchase and added few things in your cart now want to remove them or reduce and increase the quantity then the design should be such that allows that with ease or for example your have filled your entire details for subscription and loss the internet connection if website design makes use of cookies then you don’t have to type the details again. They will get an auto-fill. These are basic things that your website design will have to get right because sometimes small things grate on the nerves of your customer and make them abandon their session.

SEO optimization

Your website design is the placeholder for all the keywords that get your website on the top pages on search engine listing. Your website design will aid your SEO strategy to win the uphill battle for visibility on the internet. Your website design must be SEO friendly. There is no use of an amazing website if nobody can see it.

Also Read: 10 Things Google Loves to See on Every Website! Does your Website have them?

On-time

If your design is bad without javascript optimization, CSS optimization or poorly designed script it will increase your website loading time. 47 per cent of website users expect a maximum loading time of 2 seconds. If your website takes longer to load customer is most likely to abandon session in middle.

In conclusion

When so much money is spent on digital marketing through social networking sites, SEO optimization, web scraping services, data verification, data appending services, data mining services, data scraping, data scrubbing, skip tracing services, address search and email appending services then why make your site look like this

When it could look like this

Why is skip tracing the Key to Preventing Frauds?

Most businesses operate on trust with the debts and credits being an integral part of their functioning. However, this also exposes you to the risk of frauds that can leave you in great financial devastation. Many businesses have even gone insolvent because of bad debts. In recent times similar incidents have happened with well-established banks. Fraud cases like these have left their existence in jeopardy. These incidents often occur when the debtors go missing and do not payback. In such situations, if you can find the debtor, the potential of getting paid is increased several times. Skip tracing services do precisely the same for you.

Skip tracing is a process of locating a missing person who is trying to hide to avoid paying back the debt. The missing debtor or the debt seeker is the person of interest and is called the skip and the process of locating the skip is called skip tracing. Skip tracing services are among the most critical components in any collection environment. Many surveys have revealed that nearly 40% to 60% accounts of the consumers in the collection industry do not have point-of-contact information. The above fact necessitates the need for the development of skip trace skill sets in your employees to reduce the devastating effects of missing debtors.

Growth of skip tracing is an essential tool to prevent bamboozlement

In yesteryears, it was relatively easy for the debtors to leave the town or the country and default on their financial obligations. This way, they were able to avoid collection attempts and leave no option for their creditors but to skip trace them. Traditional methods of skip tracing were manual. Surveys have shown that 38% of the collectors take over two weeks to pinpoint the subject. In the present time, collectors have a wide range of resources at their disposal. You can implement technologies and use databases to find the right party contact.

A typical skip tracing process contains three primary phases. Whether you want to confirm the credibility of an individual or business or trying to trace a missing defaulter, the best practice is to break down your search into the following steps.

 

From Visually.

Categorizing the person of interest

The first step is to take the information by the subject. The subject often gives this information at the beginning of the deal. Using this information, you establish the essential identity of the subject.

Search refinement

Next is to verify the information collected in the first step and ensure that you are looking for the right party.

Information gathering and tracing

Having the necessary data, you can proceed to find detailed information about the subject from different databases and resources and find your person of interest.

Information from phone number databases, automobile records, GPS data, social media (Facebook, LinkedIn, Instagram, etc.), web searches, loan applications, job applications, property documents, public record databases, bank records, etc. can be used to locate the person of interest. Most of these databases and information sets are available electronically and can be accessed using data mining services. Nearly 95% of collectors agree that these latest technologies and databases have improved their search for the right-party contact significantly.

Several surveys conducted indicate that an average of 83% collectors who have their employees trained in the data mining services and skip tracing can locate their skips in just a few minutes. They can find the real-time location of the debtors and contact their friends, relatives, neighbours, and colleagues to find their information and verify. The new age skip tracing services has tremendously accelerated the process and has become a primary tool to find the defaulters and prevent frauds.

How skip tracing helps in preventing and resolving frauds?

Information about the individuals is the most vital resource to control and prevent frauds for the businesses who deal with credits. Skip tracing is an excellent way to gather maximum information about the person of interest. Earlier, skip tracing used to be a tool to find the missing debtors. However, in the present day and age, it is used more proactively. Businesses are using these tools to gather information before sanctioning the credits to assess the credibility of the debtor. These tools are also useful in judging the possibility of the repayment of the amount. This helps in curbing the possibility of frauds and increasing the likelihood of locating the defaulters for recovery. Skip tracing has become an inevitable part of many industries. Here are some ways skip tracing helps in curbing the fraudulence.

 

 

Information in a cost-effective way

Information is the key to curb cheating cases. Skip tracing uses the newest technologies to gather data more accurately and quickly. This saves a lot of time and money for the tracers. Information like location, activities, address, email address, contact number, etc. can be found on the internet using social media without nearly no financial investment. This helps in verifying the information submitted by the subject and helps in early identification of the people who are trying to or can possibly conduct a fraud. You can remove such people from your organization or do not recruit them in the first place.  Social media accounts are also a fantastic way to get in touch with the people related to the missing person and enquire about his/her location. When so much information is at your fingertips and can be accessed within no time, it becomes easier to find the defaulters. This also discourages people from attempting frauds.

Establish the need for private investigation

Conducting a private investigation or hiring a private investigator to look into your business’s matter can be expensive. If you have your employees trained to skip tracing, you will be able to handle frauds without making that investment. Also hiring professional skip tracers can be more productive and less expensive than private investigators. This lends a high helping hand for businesses that are running on limited liquid resources and deals in the lending and collection industry.

Access control and performance enhancement

In the modern business environment, business frauds are not limited to debt defaulters. Businesses are working with unique assets like confidential information and valuable data. These assets are vulnerable even within the company. With skip tracing, you can implement better control on the accessibility and search criteria. Also, it helps you find the right-party with greater accuracy. You have better control over your search and are more likely to track down the right person. It enhances the performance of the entire collection process.

Help in data scrubbing

To prevent frauds and efficiently find the deceivers, it is essential to have accurate and precise information. Often scams go uncovered or unresolved due to inaccurate, redundant, and ambiguous information. Such information is misleading and takes you nowhere in your investigation about a person. Misinformation about a person can lead you in wrongly believing the authenticity of the person. This can increase the chances of frauds instead of preventing it.

One of the crucial aspects of skip tracing is data scrubbing. It refines your databases by monitoring, flagging, and scrubbing the data. This can be done for data related to individuals as well as businesses you are working with and helps you achieve results more economically and accurately in much less time.

 

Assist in serving court documents

Frauds often lead to lawsuits which require you to present or confirm the identity and address of the person(s) involved. With skip tracing, you can get trusted and precise information and can personally serve it to the court. This can considerably speed up the trail and increase your chances to get the losses repaid.

Also Read: Now Save Time and Money with This New Way- Skip tracing for Banking and Finance!

We at BizProspex have 5 plus years of experience at providing Data scraping services, email address search, Email data validation, email address validation, email verification, data scrubbing services, data appending, email appending services, data verification, web scraping services and have garnered much trust from some of the most elite clients. Over the years we have perfected the art of skip tracing for our clients. Our clients have trusted us time and again and every time our results have met their due expectations. We have a dedicated and highly specialized team for performing the Skip Tracing. Our methods are agile and communication is one of our key components at providing the best possible results to our clients. If you are looking for the best in class skip tracing service, contact us now!

What makes WordPress the best CMS for SEO?

Since its advent in the year 2003, WordPress has emerged as the topmost as the popular choice for the CMS. Several businesses are using it as a blog platform too. The WordPress 5.3 had more than 8 lakh download and now powers more than thirty-four per cent of the websites. The WordPress CMS has carved a niche for its own and gained ample credibility in digital marketing.  One of the many reasons behind its abundant popularity is its compatibility with SEO. Many SEO professionals and digital marketing agencies prefer WordPress. 

SEO is an acronym for SEO Engine Optimisation and an integral aspect of setting up a website, for, it is the technique that pushes a website further up in rankings. Using WordPress as the CMS ensures that you are already ahead of the curve in digital marketing. Let’s have a look at what makes WordPress the best CMS for SEO and a favourite among the SEO professionals out there.

Comprehensive HTML Markup

WordPress comes with the readymade SEO booster package. While the CMS is written in PHP, it creates HTML pages for a website that are easy to navigate through by search engines.  Several latest frameworks bring forth the advantage of HTML5 that are easily accessible by the search engines. 

SEO-Friendly Beautiful and Catchy Permalinks

WordPress comes prepared with SEO permalinks. The permalinks are the links to the keyword-rich posts and pages and act as an indicator for the search engines. A permalink fulfils the user intent and lets a search engine know what the page is about. Besides, the WordPress settings allow you to modify a permalink and make it search engine friendlier. You can always edit it to insert a keyword of your choice and embed it into the URL.

Headings and Tags

The H1 tags and heading tags are one of the many SEO elements that make WordPress an SEO-friendly CMS. Apart from giving web content a much-needed structure, these tell the search engine what the page is about. And it is all automated! One doesn’t need to write HTML tags manually, reducing any chance of manual error and burden of work.

User-Friendly and Eye-grabbing Web Pages

Not only WordPress offers you plugins and themes that make for beautiful and attractive web pages, but also outstanding user experience. A WordPress website is easy to browse through and makes for a breezy experience for a user- resulting in lower bounce rates and improved SEO ranking. 

The themes are also power-packed with SEO elements. A digital marketing professional can choose from an array of WordPress themes that are available for different objectives, business and goals. Whether you want to set up a corporate blog for a data appending company or looking to set up an eCommerce website complete with payment options and live project tracking, there are plenty of themes to choose from! 

Irrespective of what your goal is, you can find a theme laced with proper HTML markup, basic technical SEO and professional presentation.  The UX of a WordPress site entices the user to stay for longer times and has reduced bounce rates, thereby addressing the nightmare of every SEO professional out there. 

Optimisation of Images for SEO

A picture is worth a thousand words and can also be an excellent tactic to fetch rankings. With WordPress CMS, the images can be optimised for size and title tags, leading to better rankings and search results. The Alt Text on images can be used to plug in relevant keywords, which are informative and lets the crawlers understand the content. WordPress Plugins can be used to create automated Alt Text for images, and you don’t need to do it manually! 

Images also give a proper structure to a web page, making the content readable and quite enjoyable to scroll through, leading to lesser bounce rates as well. 

We all know that Google absolutely hates slow websites.  Well, you don’t have to worry about it when you are using WordPress CMS. WordPress Websites load quick if they are configured correctly. Also, if you can resize the image sizes for better loading speed and performance of the website, several WordPress Plugin can compress the PDF documents and even older images to speed up your website. The CMS has also rolled up downloadable plugins to clear the website cache and clear the old database to reduce the loading time. 

Also Read: The Ultimate B2B SEO Guide

Ease of Creation

WordPress started as a blog platform, and thankfully, it retains some of its former qualities even as a CMS.  The platform makes it easier for the content and SEO professionals to post content, structure it and embed multimedia content such as video and images. Besides, WordPress is absolutely breeze to set up. There are hundreds of themes available that can be customised or use as-is. 

You need no coding to enable most of its features on to the website. A person without any technical expertise can have a website up and running in no time!

SEO Plug-ins

WordPress has loads of plug-n-play SEO plugins to offer that make it a complete package for digital marketing ecosystem. The All-in-One SEO pack and Yoast SEO are the most common plugins used by bloggers. However, the versatility of WordPress SEO plugins goes beyond them.  

Yoast SEO

It gives you an automated, detailed purview of on-page SEO for web page content along with XML markup and robots.txt. It also gives you instructions (which you can follow or ignore) to improve the content and make it more SEO-friendly.  The Yoast SEO also offers insights into SEO title and meta descriptions. 

The WordPress CMS is also compatible with third-party tools such as Google Analytics and Search Console. 

Google XML Sitemaps

You can create search-engine-friendly XML sitemaps with this WordPress plugin. It will also notify the crawlers of newly published content on your website. 

Google Analytics

The Google Analytics plugin is any digital marketing professional’s dream come true. The WordPress dashboard has a detailed view of stats, traffic, clicks, bounce rate and geographical stats of your website right there! 

And this isn’t it! 

WordPress extends its ease of usability to other software tools as well. There is ConvertKit for email marketing campaigns and landing page and G-Suite for your emails and documents. 

The software tools for data mining and data appending can also be integrated with WordPress CMS easily.  

Also Read: 12 Best WordPress plugins every Sales and Marketing website must have

Optimised for Mobile

All of us prefer to search for on-the-go, read on our smartphones and even shop on our hand-held devices. But exactly how many CMS are mobile-centric. WordPress, however, definitely is. 

Here’s the industry-wise breakup of mobile-centric browsing and how much traffic industry is getting from a smartphone user. 

Since the web is accessed via smartphone more and more, Google also loves a mobile-friendly website – so much that the mobile-friendly websites have a competitive advantage and can redeem themselves in SERPs. The mobile-first indexing is for real, folks! 

However, WordPress is a step ahead here as well. It offers plugins like Jetpack for mobile indexing and to create a mobile-friendly version of an existing website. 

Comprehensive Security 

Google blacklists more than 10,000 websites every day for malware, spamming and more than 10,000 websites for phishing. WordPress used to get a bad rap about its lax security practices, but not anymore. WordPress best security practices secure against the threats of malware and hackers. At the very core, the software is secure and regularly audited by the community of developers for any cracks. Also, you always have the WordPress Security team at your beck and call to guard you against security vulnerability. The team sends out security updates, which are applied to WordPress automatically to stay one step ahead. 

Apart from these, you have an array of WordPress security plugins that you can choose and integrate to your website. 

Social Media Compatibility

Social media has become an integral aspect of SEO. The boundaries are blurred, and social media platforms are increasingly utilised by digital marketing professionals to gain organic traffic. WordPress plugins such as SumoMe and Jetpack sharing can be used to integrate social media platforms such as Facebook, Twitter, Instagram and many more with your website. 

You can also integrate paid marketing campaigns with the website and track their progress through the dashboard. WordPress also lets you create personalised social media buttons to add that ‘zing’ factor to your blog. You can add social media feed to the home page of your website for more visibility. 

Developer Support

The WordPress community support is nothing short of astounding! The exorbitant community and support forums have your back in case you run into an issue. 

Conclusion:

WordPress and SEO go hand in hand. It is one of the best website platforms and CMS out there that is packaged with SEO-friendly tools, plugins and themes. Third-party software and tools for data mining, data scrubbing and email marketing can be easily integrated with the platform. The best part is that most of the plugins and SEO themes are available at no extra prices! Pretty good, don’t you agree?