The tried-and-trusted ways to make a click-worthy and lead generating landing page

Do you need a landing page? Umm… yes.

The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees.    

But do you need lots of landing pages? Yes!

According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates. Companies that have 10-15 landing pages showed almost fifty-five per cent increase in lead generation and conversion compared to the ones that have ten or fewer.

Why?

Let’s figure out together!

What is a landing page?

Simply put, a landing page is where customers land on by clicking a paid ad. In the world of marketing, where a business’ marketing efforts and sales pipeline take off. It works separately from your website and is a preferred online e-mail marketing tool for two reasons

1. It is a teaser to your business. You tell your customers what you care about and how your services or products can make a difference in your life.
2. It doubles up as a lead generation tool. As Neil Patel suggests, assuming that the CTR is bang-on and the campaign reaches out to your targeted segment, the customers would be okay to further slide down the sales pipeline.

A landing page has one job. To convert. To get you leads through targeted ads on social media, or via e-mail marketing campaigns or PPC. Therefore, have a high chance of a conversion. Since it is a separate page, its reporting, feedback and analytics become much more manageable.

However, don’t fall into the trap of thinking landing pages as a cure-all for your lead generation challenges. Creating landing pages is challenging, and making landing pages that work, are functional and beautiful is a Herculean task. It isn’t an overnight solution to bring traffic and generate leads either. Only one out of fifty people who would land on your landing page would go for CTA, making the average conversion rate on landing pages across industry verticals is mere 2.5 per cent.

So, what is it?

All landing pages are pretty. But why don’t they convert? Landing pages receive traffic from paid ads.So, your actual work starts much before dolling up a landing page, okay, launching an ad campaign, then? No much before that!

Irrespective of how you are launching an ad campaign-via a PPC ad, an e-mail or social media, you need to get your CRM database right. All campaigns are kicked off using the data of CRM. If the database your business is sitting on is dirty, you can’t expect to kick off a successful ad campaign and of course, can only dream away for a landing page that converts. This survey suggests that poor data hygiene costs $614 billion to U.S. companies alone. Bad data translates into work-impacting scenario across the processes. It increases operational costs, results in unproductive work hours, dissatisfied customers and poor business processes.

Data hygiene is no longer optional. De-clutter your data for sound business decision.

Why should you hire a data mining service provider?

The data quality 1-10-100 rule tells you that wise humans have been saying all these years. Prevention is better than cure. It costs you $1 to prevent the onset of data decay, $10 to rectify the data and $100 to counter its failure.

For instance, without e-mail data validation, an e-mail campaign can cost your business three times more than a targeted campaign. Not to mention, the less than three per cent response rate!

 Why your CRM database is dirty?

Often companies get data from web scraping services, and as a result, the data could be inconsistent, copied and repetitive leading to poor data quality.

And also, because it is natural. People move to new cities; they change job titles and don’t give a damn about your database. Moreover, your salespeople could be in a hurry to fill the lead forms, or to complete their quota with typos or unfortunately, sometimes with false information.

Also Read: Now Save Time and Money with This New Way- Skip tracing for Banking and Finance!

So. if you want to run a successful ad campaign and make a landing page that works and brings you sales leads, fix your data hygiene first with data mining services. Let them find the hotspots for errors and rectify them. An integral part of data mining is data scrubbing and e-mail appending services.

Data scrubbing consist of cleaning the data of inconsistencies, syntax, validation and other inaccuracies. Enhancing the data with rich and relevant information of a targeted user base is called data appending or to be precise, e-mail appending or email verification for an e-mail marketing campaign.

Often when a salesperson would fill information manually, they would leave the demographics or buying preferences. They wouldn’t write a user’s age, demographics or buying choice. A data verification service provider not only does this for you but also gives it a structure and consistent pattern. So, next time when you are doing an address search from a database, you know that you would find it.

So, if you want people to land on your landing page, and not turn it into a no man’s land, you know what to do now!

Alright. But why do I need as many?

A business needs a different landing page at each step of a sales pipeline. People coming from a social media contest require a landing page with a suitable CTA. Similarly, so would incoming traffic from a blog, a webinar registration, an e-book download, a guest post or a YouTube channel. It helps you to track the traffic, figure out what works and what doesn’t while giving you as many avenues to open new possibilities. A landing page puts the spotlight on you by targeting the right set of customers.

Elements of a successful landing page

The first impression is the last. But nobody has told you that these first impressions take the only 1/20th of a second. The best part is you can have as many landing pages as you want. The bad news is there is no written rule or ten commandments set in stone as to what works.

It is mostly the collective knowledge that everybody works with and a simple rule that states eighty per cent of people remember visuals. But your aim should be to create a well-designed and balanced landing page that is visually delightful and pleasing. No noise and clutter, please!

The Conversion Rate Experts suggest that some changes in landing pages and banking on trust elements led to a jump in revenue for Moz. Would you not want to sail in the same boat?

If your answer is ‘Yes’, scroll down for lowdown on how to make a great landing page that brings revenue and relevant traffic to your website!

A landing page is meant for conversion. It is designed to do one work, which is to get clicks and convert. Here are some of the critical elements that make a landing page, exceptional and functional.

Copy: A great headline and a succinct copy with a simple CTA are the non-negotiable attributes that hold the key to success. A catchy headline will prevent bounce rate and prompt the users to read more. The to-the-point copy will tell the customers what is in it for them. Similarly, you wouldn’t like your customers to keep guessing what they are supposed to do once they land on your page. So. a well-thought-out CTA is a must.

What should your content look like? Types of content on a landing page:

• Local content: Relevancy is the keyword here. If you can add local elements such as regional language, a local icon can take you a long way in search engine indexing and conversion.
• Social content: It is advisable to have different landing pages for social media. Your audience on Facebook, Twitter and LinkedIn is diverse and should be targeted separately to increase engagement rates.
• Smart content: Apart from persuasive content, animation, GIFs, memes, and customised content is the way to go! However, it is recommended that you use them in a balanced manner and do not go overboard with any of it.

Your content should answer:

Why: The customers should know why they are at your landing page.

What: What’s your USP?

How: How your product can help them?

Trust emblem: The trust indicators for your business is a logo, customer testimonials and aggregators’ stamp of approvals. If a customer reads a positive review about a service or product, they are more likely to respond and convert into a potential lead. Ensure an optimised flow for your customers.

Keep it simple, silly: Landing pages are a dedicated way to tap into a prospective set of customers. Therefore, directing them to your website isn’t a smart idea. While a single CTA button can increase your conversion rate by sixty per cent, it is wise to keep the form and CTA easy to understand.

Form a connect: Think of a landing page as an experience that you are bringing forth to your customers. So, there shouldn’t be a disconnect at all from a PPC ad, social media ad campaign or e-mail they are coming from. They shouldn’t be taken away with surprise and have to cross-check if they are a secure connection or right page.

Make it pop: Your CTA button should stand out in the grand scheme of things. While it should ‘gel’ with the rest of the page, a customer should know the outcome. It has been observed that a ‘Free subscription to 10-day trial’ work any day better than a ‘sign-up.’

Steer clear of third-party navigation links: Having an external link on a landing page can make customers leave the landing page and move on to the said link. So, even if your landing page is offering a download or registration, it should happen there, without letting the customers leave.

Have a privacy statement: Tell your customers that you won’t sell their data anywhere. Yes, it is crucial. However, be it your website link, social media profiles or anything that can “distract” them from a landing page, should be kept in the footer space, which should also be the minimum. Often a landing page has so much going for it, and you wouldn’t have much space left for it anyway!

The lead generation form: Aha, finally! The only thing that you are going through the trouble of it. Ponder over your target customers and their information. What exactly do you want from them? Often, B2C businesses find that the customers aren’t comfortable giving away their data but the question is, will they check their e-mails even? B2B sales leads, however, thrive on direct contacts. So, figure out your target audience, opt for data scrubbing services, derive action-oriented insights and go for it!

Formulate the exit stage: There are two outcomes to a customers’ arrival at a landing page:

1. Assuming that the CTA is apt and a landing page is excellent, a customer would leave the desired details with you
2. The customers would like to get off as soon as they land.

In each scenario, you should have an exit strategy ready for them. If a customer leaves without leaving details, think of incentivising the exit. Then, you can think of redirecting them to your website, social media sites or blog where you can hold them off for a little bit longer.

Similarly, hoping that your customers expect the way you want them to, go for a simple Thank-You message with the relevant details in the e-mail and maybe an offer or promo code.

More than sixty-five per cent of B2B businesses believe in the lead generation capabilities of landing pages. Unfortunately, for most of them, it is either poorly designed or take the customers to the home page.

Don’t make these mistakes and make your landing page great. Start from scratch and get down to the basics, first! Optimise your ad campaign and landing page experience with the power of data! Get your CRM database cleaned. Hire a skip tracing services provider and ensure that your ad campaign is reaching out to the customers that are the right fit for you.

Why is skip tracing the Key to Preventing Frauds?

Most businesses operate on trust with the debts and credits being an integral part of their functioning. However, this also exposes you to the risk of frauds that can leave you in great financial devastation. Many businesses have even gone insolvent because of bad debts. In recent times similar incidents have happened with well-established banks. Fraud cases like these have left their existence in jeopardy. These incidents often occur when the debtors go missing and do not payback. In such situations, if you can find the debtor, the potential of getting paid is increased several times. Skip tracing services do precisely the same for you.

Skip tracing is a process of locating a missing person who is trying to hide to avoid paying back the debt. The missing debtor or the debt seeker is the person of interest and is called the skip and the process of locating the skip is called skip tracing. Skip tracing services are among the most critical components in any collection environment. Many surveys have revealed that nearly 40% to 60% accounts of the consumers in the collection industry do not have point-of-contact information. The above fact necessitates the need for the development of skip trace skill sets in your employees to reduce the devastating effects of missing debtors.

Growth of skip tracing is an essential tool to prevent bamboozlement

In yesteryears, it was relatively easy for the debtors to leave the town or the country and default on their financial obligations. This way, they were able to avoid collection attempts and leave no option for their creditors but to skip trace them. Traditional methods of skip tracing were manual. Surveys have shown that 38% of the collectors take over two weeks to pinpoint the subject. In the present time, collectors have a wide range of resources at their disposal. You can implement technologies and use databases to find the right party contact.

A typical skip tracing process contains three primary phases. Whether you want to confirm the credibility of an individual or business or trying to trace a missing defaulter, the best practice is to break down your search into the following steps.

 

From Visually.

Categorizing the person of interest

The first step is to take the information by the subject. The subject often gives this information at the beginning of the deal. Using this information, you establish the essential identity of the subject.

Search refinement

Next is to verify the information collected in the first step and ensure that you are looking for the right party.

Information gathering and tracing

Having the necessary data, you can proceed to find detailed information about the subject from different databases and resources and find your person of interest.

Information from phone number databases, automobile records, GPS data, social media (Facebook, LinkedIn, Instagram, etc.), web searches, loan applications, job applications, property documents, public record databases, bank records, etc. can be used to locate the person of interest. Most of these databases and information sets are available electronically and can be accessed using data mining services. Nearly 95% of collectors agree that these latest technologies and databases have improved their search for the right-party contact significantly.

Several surveys conducted indicate that an average of 83% collectors who have their employees trained in the data mining services and skip tracing can locate their skips in just a few minutes. They can find the real-time location of the debtors and contact their friends, relatives, neighbours, and colleagues to find their information and verify. The new age skip tracing services has tremendously accelerated the process and has become a primary tool to find the defaulters and prevent frauds.

How skip tracing helps in preventing and resolving frauds?

Information about the individuals is the most vital resource to control and prevent frauds for the businesses who deal with credits. Skip tracing is an excellent way to gather maximum information about the person of interest. Earlier, skip tracing used to be a tool to find the missing debtors. However, in the present day and age, it is used more proactively. Businesses are using these tools to gather information before sanctioning the credits to assess the credibility of the debtor. These tools are also useful in judging the possibility of the repayment of the amount. This helps in curbing the possibility of frauds and increasing the likelihood of locating the defaulters for recovery. Skip tracing has become an inevitable part of many industries. Here are some ways skip tracing helps in curbing the fraudulence.

 

 

Information in a cost-effective way

Information is the key to curb cheating cases. Skip tracing uses the newest technologies to gather data more accurately and quickly. This saves a lot of time and money for the tracers. Information like location, activities, address, email address, contact number, etc. can be found on the internet using social media without nearly no financial investment. This helps in verifying the information submitted by the subject and helps in early identification of the people who are trying to or can possibly conduct a fraud. You can remove such people from your organization or do not recruit them in the first place.  Social media accounts are also a fantastic way to get in touch with the people related to the missing person and enquire about his/her location. When so much information is at your fingertips and can be accessed within no time, it becomes easier to find the defaulters. This also discourages people from attempting frauds.

Establish the need for private investigation

Conducting a private investigation or hiring a private investigator to look into your business’s matter can be expensive. If you have your employees trained to skip tracing, you will be able to handle frauds without making that investment. Also hiring professional skip tracers can be more productive and less expensive than private investigators. This lends a high helping hand for businesses that are running on limited liquid resources and deals in the lending and collection industry.

Access control and performance enhancement

In the modern business environment, business frauds are not limited to debt defaulters. Businesses are working with unique assets like confidential information and valuable data. These assets are vulnerable even within the company. With skip tracing, you can implement better control on the accessibility and search criteria. Also, it helps you find the right-party with greater accuracy. You have better control over your search and are more likely to track down the right person. It enhances the performance of the entire collection process.

Help in data scrubbing

To prevent frauds and efficiently find the deceivers, it is essential to have accurate and precise information. Often scams go uncovered or unresolved due to inaccurate, redundant, and ambiguous information. Such information is misleading and takes you nowhere in your investigation about a person. Misinformation about a person can lead you in wrongly believing the authenticity of the person. This can increase the chances of frauds instead of preventing it.

One of the crucial aspects of skip tracing is data scrubbing. It refines your databases by monitoring, flagging, and scrubbing the data. This can be done for data related to individuals as well as businesses you are working with and helps you achieve results more economically and accurately in much less time.

 

Assist in serving court documents

Frauds often lead to lawsuits which require you to present or confirm the identity and address of the person(s) involved. With skip tracing, you can get trusted and precise information and can personally serve it to the court. This can considerably speed up the trail and increase your chances to get the losses repaid.

Also Read: Now Save Time and Money with This New Way- Skip tracing for Banking and Finance!

We at BizProspex have 5 plus years of experience at providing Data scraping services, email address search, Email data validation, email address validation, email verification, data scrubbing services, data appending, email appending services, data verification, web scraping services and have garnered much trust from some of the most elite clients. Over the years we have perfected the art of skip tracing for our clients. Our clients have trusted us time and again and every time our results have met their due expectations. We have a dedicated and highly specialized team for performing the Skip Tracing. Our methods are agile and communication is one of our key components at providing the best possible results to our clients. If you are looking for the best in class skip tracing service, contact us now!