Data servicev provider

BizProspex offers data mining  We are a young bunch of bustling data enthusiasts. We specialize in everything data. BizProspex has a solution for all your data needs. We offer all the data mining services such as Data scrubbing,  data appending,   email appending,  data scraping, skip tracing,  phone appending, CRM cleaning, Data verification,   Data scraping services , web data services at a very competitive price. We also offer the first 100 leads for free. In case you don’t like our work, we offer a no questions asked 120% money-back guarantee too! Contact us now and let us do the trick for you…

For more information kindly visit our website:

https://www.bizprospex.com/on-demand-data-mining/

Why website design is necessary for any business

We choose a design in anything we purchase from a car, furniture, clothes, watches etc then why not for websites. For a business, were solely based on e-commerce or an established business looking for digital space exposure, a website is forefront you present. If your business is an e-commerce or you are providing digital services like blog hosting, online course or domain hosting then this is something you have to get it right as your entire business depends on it. It takes 0.05 seconds for users to form an opinion about your website. 94 per cent of negative website feedback was design related. If you have any other business but want a website so that you can cater to a wider audience then your business website is the first impression of your business profile and a powerful means for business lead generation. There are nearly 2 billion websites on the internet and to stand you and compete you have to pull your designer socks.

A thing of beauty is a joy forever. You cannot decide which design people find beautiful and which one not but what you can do is make use of different website designing tools, understanding colour palette, typography and many more tools and techniques to make an aesthetically pleasing website. You can get inspiration from the voted best-designed website such as seriously unsweetened, Crypton trading, Apple, lemonade etc. What makes these sites beautiful is that they are simple, minimalistic and in touch with what their brand represents.

What is web designing?

Web designing or website designing is a process of designing, planning, conceptualizing the web content that is to be hosted on the internet. Web designing is not limited to how good the website should look but also entails how it should work. Website functionality, navigation, action on any icon clicks or button press, an arrangement of content, display details for images, videos, layout, the shape of icons and buttons speed, animations, ads, cross-browser compatibility and cross-device compatibility all come under the purview of web designing.

There are two ways to create a website design

1 Adaptive website – There is two or more version of the website created to various devices and a user agent can inform the server to load which version.

2 Responsive website – These uses flexible grids that adapt to the screen size of various devices.

Although various tools such as WordPress, Squarespace etc are available online through which you can create your website without writing a single code. Some of these tools are based on WYSIWYG(what you see is what you get) approach. They make web designing a child’s play.

These tools can be used when you have to create a website based on individual content or small business. When a business scale is medium or large or business is solely based online then taking professional web designer help is advisable. Web designing is nowadays not just simple formatting through HTML but is more complicated than that.

Also Read: What makes WordPress the best CMS for SEO?

Why website designing is important?

A good website is something you cannot do without if you want to stay relevant on the internet. A business website is not just a website but your digital showroom for your products and services and it has to be appealing.75 per cent of consumers judge a business’s credibility by the design of its website.

First Impression

You cannot make the first impression twice. When you market your brand through any means like social media, word of mouth etc, you want people to reach out to you or visit your site and make some purchase. When people visit your website the first time, it makes a lasting impression on them. It is the first step a major step through which they form an image for your brand. If the design of your business is outdated or unappealing then visitor won’t return to your website. A bad design can also hamper the process of trust-building with clients and also make them think about a future issue like query or customer service issues could be solved through your website or not. There is a saying that never judges a book by its cover but in case of the website, it is the digital cover of the business book that people are judging and this judgment is long-lasting.

Defines your brand

A good website can make your brand image and a bad website could break it. Good website design is the one that is in line with your brand image and vision. Like you have a meditation, health and wellness centre then your website should be such that it conveys the peace that you are offering at your centre through the website. Light pastel shades, soft edge buttons and image display, the de-cluttered webpage with bare essential information will represent what your brand project that is peace and tranquillity. Every brand has a logo. The website of your brand should be in sync with the logo of your brand. The website colour scheme and typography should match the design and colour of your logo. Your brand vision should be reflected in your website design. 88 per cent of online consumers are less likely to return to a site if they’ve had a bad experience.

Engages the customer

When a customer visits a shop or a showroom the shop keeper will engage the customer to find out what he wants and what else he can be sold. In the digital marketplace, that salesman is replaced by a website. When a customer visits your website he or she should feel welcomed and find your website engaging. The interactive animation and link should take to the product that he was looking for and during this navigation, he should be made aware of the amazing deals that you are offering right now. Your website homepage should be simple enough so that customer doesn’t feel overwhelmed and attractive and aesthetically pleasing enough that it holds his attention.

Navigation is vital for pleasant user experience. As a customer accesses your various web pages, he should feel ease in navigation. Good design makes it possible. A good design will be such that it uses the basic online customer behavioural aspects into consideration. Like most visitor focuses on the top right part of the website when accessing through desktop or laptop so try to put the content you want the customer to focus on in that area. Your homepage can be used to make people aware of new product arrival, flash sales and discount you are offering.

Visual content like images, videos and animation can make your site eye-pleasing. As customer attention has shifted towards infographics, images and visual content, nobody has got time to read large paragraphs. If you try to cram content on your website it will look overwhelming and nobody got too much time in their hands these days to read each line. That is why quotes are more famous these days than poems and prose. Your design can make use of infographics and images to get your point across with minimum words.

Nowadays there is a paradigm shift in how the customer accesses your website. Most people are comfortable in navigating the web through mobile phones, mini-laptops and tablets thus your website design should be adjustable to accommodate various platforms. 85 per cent of adults think that a company’s mobile version of their website should be better than their desktop version.

Also Read: B2B Customer Engagement Strategy and How You Can Make It Work for You

Point of sale

Your website is the point of sale for your business. The customer visiting the site will contact you, view your products and services and will place an order. Bad design can make these simple tasks too complicated for the customer. Like if you are doing some online purchase and added few things in your cart now want to remove them or reduce and increase the quantity then the design should be such that allows that with ease or for example your have filled your entire details for subscription and loss the internet connection if website design makes use of cookies then you don’t have to type the details again. They will get an auto-fill. These are basic things that your website design will have to get right because sometimes small things grate on the nerves of your customer and make them abandon their session.

SEO optimization

Your website design is the placeholder for all the keywords that get your website on the top pages on search engine listing. Your website design will aid your SEO strategy to win the uphill battle for visibility on the internet. Your website design must be SEO friendly. There is no use of an amazing website if nobody can see it.

Also Read: 10 Things Google Loves to See on Every Website! Does your Website have them?

On-time

If your design is bad without javascript optimization, CSS optimization or poorly designed script it will increase your website loading time. 47 per cent of website users expect a maximum loading time of 2 seconds. If your website takes longer to load customer is most likely to abandon session in middle.

In conclusion

When so much money is spent on digital marketing through social networking sites, SEO optimization, web scraping services, data verification, data appending services, data mining services, data scraping, data scrubbing, skip tracing services, address search and email appending services then why make your site look like this

When it could look like this

How much can you save with the address validation?

Imagine you going to visit someone and searching for the house in the area. When you think address search is done and you ring the bell, a door opens and you are greeted with a person with a questioning look, asking “Do we know you?” or a scenario when after searching every lane in the locality to find out you are possessing an address that does not exist. These scenarios suck right? This happens when you send emails to invalidated addresses. Wrong addresses lead to the disappointed visitor and wrong emailing lead to digital marketing disasters.

Whether you are a newbie in marketing or a seasoned marketer, you know that emails are an integral part of digital marketing. Emails are cost-effective and offer high ROI. The lead conversion rate of emails is 6.05 per cent, which is greater than other digital marketing techniques. The email marketing has better lead generation and leads nurturing than other digital marketing techniques. The emails have high customer engagement.

What gives an edge to email in comparison with other marketing tools is that it directly hit the potential client, whereas other tools such as social media marketing or SEO marketing are hit or miss. The evolution of emails has been significant over the past decade. The emails are not just a digital letter with words, now you can integrate images, newsletters, quick links, videos, discount coupons, social media feeds and many other functions.

To tap the potential benefits of email marketing we must have a valid list of an email address. To collect the email address for target marketing many sites offer registration benefits, email verification benefits, discount and lightening deals to lure the customer. Some site makes it necessary to register to view premium contents and offers. There is another way to collect email addresses which is covert and morally in a grey area that is email appending. Email appending means matching customer data with a third party database to obtain corresponding email addresses.

The difference between the practice of getting emails through registration and email appending is that with registration you have taken the appointment and with email appending you are knocking doors unsolicited. When a customer subscribes to receive your promotional content then your email will appear in customer inbox but when you send unsolicited emails then the emails are classified as spam and moved to a spam folder. When your email consistently moved to spam folder then the email service provider can blacklist you thus barring from any future email marketing.

When you can get the email address one way or another then what is the use of email validation? You might ask. Next question that arises is that even if some email addresses turn out to be invalid; it is not the end of the world. Doubts are valid even if some emails addresses aren’t. The answer lies in our understanding of email data validation, what it does, what it doesn’t and the differences between email validation and email verification.

What is email validation?

Email validation is the process of verifying that email address is valid or not by checking it real-time with reliable email domains such as Google, Yahoo or Hotmail. The email address entered is first checked for syntax. When that is validated, a requested query is sent to the domain server. Domain server responds to query and provide the status for an email address search. Sometimes in a hurry of getting registered, a customer does typo and sometimes it is done purposefully to mislead. Email data validation with prompt checking prevents this.

What is the difference between email validation and email verification?

Often these are used interchangeably by email marketers but there is a significant difference between the two. Email validation is simple whereas email verification is complex. Email verification verifies that there is an actual recipient on the end and email address is in use. Email verification assures you that your emails are reaching the valid inbox. It uses SMTP (simple mail transfer protocol). It does not send mail to address holder, just check with an email server that given email address exists. The process completes when email server returns with confirmation that user does exist. 

How does email validation work?

The email validation can be done in two ways

1 Real time-When customer is entering the email address thorough validation service provided by email service provides we can validate the emails at real-time. Sometimes suggestion list of valid email addresses matching with a customer entered data is also shown. 

2 List validations- When you have a list of address in your hand and want to create a verifiable list then email list verification tools help. There are paid and free tools available for list verification. There are paid tools such as emaillistverify.com, or zerobounce.net and free tools such as www.validateemailaddress.org, wahdata.com or www.verifalia.com.

What are the results of email validation?

Email validation categorized email addresses in three categories.

• Valid – Receiving mail server accepts the email address, it will be categorised as a valid email address. Some email addresses are marked as “Accept All” or “Disposable” although they are valid but sending an email is not recommended. The email address is provided by a well-known disposable e-mail address provider (DEA) is highly risky. It is also called dark email. In this, a new email address is used for every contact. It is highly recommended to remove DEA from your email addresses list.
• Invalid – An email address will be marked invalid if it is incorrect or an email account does not exist on receiving mail server.
• Unknown –When receiving mail server takes too long to respond or its services are temporarily unavailable then in that case, the email address will be marked Unknown and email verification won’t be counted. A repeat attempt can be made for verification which will take a few minutes and the results will show whether the email address is valid or invalid.

Besides these, few exceptions result such as Unhandled Exception, Mailbox connection failure, Dnsquery Timeout etc.

Why email validation is important?

Reading the above information hopefully, makes you understand what the email validation is? Now we have to understand that if the email validation is not done properly where this heads your email marketing to. 

• Lowering sender score- Sender score is the numerical representation of your sending reputation. Many key metrics determine your sender score such as sending volume, sender rejected rate, spam trap hits, unknown user rate etc. The scores range from 0 to 100. If key parameters area affected by your email sending lists then your sender score fluctuate. The return path providers’ network generates sender score.
• Spam traps- These are honey pots created by internet service providers to identify and monitor spam email. These lure spammers. You should remove spam traps from your email lists or you will end up getting blacklisted. These spam traps can land in your list when you use email scraping to increase your address list. Sometimes its just pure bad luck with typos.
• Increase marketing cost- You have contacted bulk email service provider for email sending but when your list is laden with the dead weight of invalid email addresses, you are paying emails that will go nowhere.
• Sales inefficiencies- You have identified the target customer segment and moving forward with your promoting strategy. But you are working with a defective database. The figures that your marketing strategy is showing are false, thus creating a gap between what progress you think you have made and what it is. 
• Increase bounce rate- Invalid address can increase your email bounce rate thus decreasing your sender score.
• Poor customer experience- When a customer has done effort to subscribe to your content and if not receive due to wrong email address then he will leave with a bad impression about your services. 
• The decrease in revenue- Invalid email address can create a hole in your revenue money bag. It reduces the number of potential leads and sending marketing content to ghost addresses.

Email appending and email validation

Email validation is also used when we are dealing with email appending or skip tracing services for address search. The email appending matches customer data to get email address but that email address list may have invalid data. The list of email addresses needs to be validated to create a verified email address list that will be void to invalid email addresses, spam traps and blacklisted email addresses. This validated list also needs to be updated periodically. Just as people move and change their address, they also start to use other email address.

The email validation will help in getting genuine insights into the reception of your email marketing programme. It improves in getting more focused marketing direction. The invalid email address will not only leaks money you spend on marketing but can also jeopardise your reputation The message sends to someone only matters when they receive it.  Next time make sure that when you put the message in a bottle that bottle is not lost.